. >> reporter: romney "better for israel" fliers are stuffed in mailbox. along the turnpike, billboards read "balm, oy vey, had enough"? >> there's a british word that means to throw up. when i see these, i want to pull off the road. >> reporter: this rabbi supports president obama. he says the republicans are pandering and it's not going to work. >> the notion that the first thing all jewish voters look at is where a candidate stands on israel. that is making a certain narrow view of the jewish people that i find to be, a, not true. and b, it makes me angry. >> reporter: the obama campaign is taking the republican challenge seriously, firing back with an ad focused on israel. >> our bond with israel will be unbreakable. >> reporter: the co-chairman of a group called florida democrats for romney says it's absolutely not all about israel. >> i think we need to look at this as a business, and we need to put somebody in there that can run this country and bring back the jobs. >> reporter: four years ago, obama won 78% of florida's jewish vote. political scien